This blog offers how a UI UX Design and a development process deliver continuous good outcomes for B2C B2B applications.
Let us start with the most basic question:
What is User Experience Design?
A user exp experience design is nothing but making and synchronization of aspects that impact the experience of the users with a specific brand. it has the intention to influence users’ behavior and perceptions.
The aspects include those things that users can touch (like tangible packaging and products), hear (audio signatures and commercials), and smell (the aroma of just now baked cake in a bakery).
It also includes the things which users can interact with in other ways than physical like digital interfaces (mobile phone apps and websites) and, people, of course (friends and family, salespeople, and customer care executives).
B2C and B2B Applications
B2C means business to consumers whereas B2B means business to business. Designing these apps needs professionals who can cater to you all your requirements and demands. Both should have a smooth backend and a pleasing design. However, the needs of these two apps are completely different. The most important thing to keep in mind while designing these apps is the user experience.
Key Difference between B2C and B2B Applications
The key difference between B2C and B2B applications is the approach of the design. Whether the website you are going to design is for a software company or a hairdresser, it has to be responsive and provide sufficient security. The process will differ according to the service, wireframing, phases, milestones, and prototyping.
How to Design B2B and B2C Websites?
- Your Target Audience
This is the most important thing that all web owners and web designers should consider before designing any B2B and B2C website. Knowing your target audience helps you create a website with an appropriate tone and image. For example, for all the B2B websites, you’ll connect to industry professionals who already have this knowledge. The main motive here is to present how much you understand the product and what is the difference between you and other service providers and how choosing you helps the growth of the client’s business.
B2C, contrary to this, needs a personal approach. The whole content and design should have an approaching appearance. Suppose, you are dealing with e-commerce services, the marking ‘Sales’ on your homepage will surely be helpful.
- Aim of the Website
The next thing to keep in mind is what is the aim of the website you are about to design. Understanding what is driving your target audience to interact with the brand helps create websites with certain goals.
For example, B2B websites are usually meant to solve time-consuming problems confronted by companies. Therefore, the website owner should address the problem through the product they are offering, so the clients with connecting with them if they found it helpful.
On the other hand, B2C websites should have an emotional touch as consumers or visitors visit these websites to avail of their services for emergency purposes. This lets the designers benefit from things such as the demand to promote conversions. In simple words, the B2C website design needs to emphasize immediate issues.
- The Look of the Website
Both, B2B as well as B2C websites have to be very much cautious about how these websites look. For B2B websites, the design should be highly professional and respectable. The typography has to be clear and safe and also the images used in the website should resemble its professional side.
On the flip side, designers can experiment more with B2C websites. Plenty of design options are available to choose from in order to give your website an emotional touch. Animations and slideshows are great options. Moreover, experienced designers used color which attracts customers.
- Buying Process
The buying process differs for both B2B and B2C. the process is more complicated for B2B than for B2C. even though the transaction time is more in B2B sites whereas consumers vising B2C sites seek an easy buying process. B2C sites need a simple, easy and quick process.
In B2B, the client first contacts the service provider to get a piece of in-depth knowledge about the product, and then the deal finalizes. Most companies follow specific guidelines and prototypes.
- Content is Important
Content is essential on both websites yet it is different for these two sites. B2B excites have content in business-oriented language targeting its audience. In B2C sites, you can add products and services to the content.
- Including CTA Button
Call to Action buttons are an important part of web design, placing these buttons in the correct place is necessary to get the results. Web designers can use various CTA as the products or services are not bought easily. Thus, putting ‘Request a Quote at the end of your content is a good option. For B2B sites, ‘Add to Cart is sufficient.
- Search and Navigation
No matter what type of website it is, the search bar and navigation are always critical. End users should know how they can reach information about the product or service they are looking for. In B2C, trying free will be really helpful but for B2B sites, the focus is to turn clients into the business.
It is common to see that the search bar or the navigation is placed on the top. This way, the tool is visible, and searching for products becomes easier.
Conclusion
As already mentioned, the target audiences for these two sites are different. When a designer keeps the above-given points in mind will help design great B2B and B2C websites.
