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google ads performance

Hello everyone, In this blog post, I will be sharing some valuable insights on how to review the results of your Google Ads campaigns and optimize them for better performance. By understanding what’s working and what’s not working in your account, you can make informed decisions to improve your campaigns.

To begin, let’s start by selecting the ad group and then the “Keywords” tab. This will allow us to see all the keywords we’re bidding on in the ad group. It’s important to note that having a small number of keywords is generally a good practice. However, if you have too many keywords, it might be beneficial to split them into more targeted ad groups. Google Ads provides a quality score for each keyword, indicating how well it performs. If you notice any low-quality scores, it’s essential to explore why that might be happening. Consider how well your ads relate to the keywords and how well the landing page aligns with the ads and keywords.

Next, let’s review the search terms that triggered your ads. By selecting the “Search Terms” tab, you can see all the search terms people have used to see your ads. It’s crucial to focus on the search terms that aren’t added as keywords yet. These are labeled as “none.” Review these keywords and determine if they should be added to your ad groups or excluded. Any irrelevant keywords should be added as negative keywords to ensure your ads are shown to the right audience.

Moving on to reviewing your ads, select the “Ads and extensions” tab. Here, you can see all the ads in your ad group. It’s important to note that starting in mid-2022, expanded text ads will no longer be available. Familiarize yourself with responsive search ads, as they will be the only option moving forward. Responsive search ads automatically create the f inal ad that users see when searching, making it challenging to analyze the performance of different headlines and descriptions. However, you can still review the overall performance of the ads, such as click-through rate (CTR) and conversions. If you notice any ads with low impressions, consider removing them and replacing them with new headlines or descriptions.

Additionally, it’s crucial to review the landing pages you’re using with your ads. By clicking on the headlines of your ads or selecting the “Landing Pages” tab, you can view the landing pages and their performance metrics. It’s recommended to test different landing pages to determine which ones work best for your campaign. Landing pages play a significant role in conversion rates, so investing time and effort into optimizing them is essential. Consider creating new landing pages on your website or using tools like Google Optimize to experiment and find the most effective landing page for your ads.

Lastly, it’s important to continuously monitor and test your Google Ads campaigns. By regularly reviewing your results and making necessary optimizations, you can improve the performance of your campaigns. Experiment with different strategies, keywords, ads, and landing pages to find what works best for your specific goals.

I hope you found these tips helpful for reviewing and optimizing your Google Ads campaigns. If you want to learn more about Google Ads, check out my other videos and courses on the topic. Feel free to share your own tips and experiences in the comments below. If you found this blog post useful, please like and share it. Subscribe our newsletter from for for more informative content in the future by email.

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